A sneak peek inside Email Empire

MODULE 1

JUST START. PERIOD.

• •The sticky & persistent myths that are keeping you from actually emailing your list on the regular
• •The free software too many entrepreneurs are using (it’s massively slowing the growth of your empire!)
• •The 1 question you must be able to answer if you’re ever going to get to your email marketing off the ground
• •A simple website page that’s a proven “cure” for writer’s block

MODULE 2

ANATOMY CLASS

• •A little-known email secret that can as much as double your open rate in the next five minutes!
• •Why personalizing your emails with your subscriber’s name can weaken your response (plus the easier thing you can do instead)
• •The show-stopper welcome email that automatically segments new subscribers
• •A stealth way to use stories in email without triggering the what’s-in-it-for-me response!

MODULE 3

SHUT UP & DANCE WRITE

• •The ultra-common mental blocks you probably don’t even know you have (plus concrete ways to work through them…no meditating required!)
• •A fancy (but so easy!) way to “segment” your subscribers, so you’re automatically collecting information about them, and sending nothing but super-relevant content
• •A secret way (almost nobody uses) to cut w-a-y down on unsubscribes
• •My #1 fave trick for NEVER again starting an email with nothing more than a blinking cursor

MODULE 4

EMAILS THAT SELL

• •How to stick out like a sore thumb, even in crazy-competitive and super-saturated markets!
• •How to use the principles of persuasion…without feeling like the emperor of sleaziness
• •An extremely powerful way to motivate your subscribers to take out their credit cards — and flock to you, your business and your products!
• •How to build in scarcity and urgency, even if your offer is evergreen
• •The #1 mistake entrepreneurs make in a sales sequence (hint: it’s the reason Gary Vee wrote Jab Jab Jab Right Hook, and I promise it’s not what you think)