Pieter Moorman – Elite Pro: Our best-in-class Growth

“Marketing is too important to be left to the marketing people”

USG-SEO loops
Products like Yelp or Reddit execute on a USG-SEO loop: users create content, which gets ranked by Google (mostly for long-tail keywords), and that content brings new users into the platform, so the loop repeats. User-generated content forms the beating heart of this machine.

“Powered by” loop
You know that Intercom widget on millions of sites, don’t you? Whenever a company uses Intercom, they expose their live chat widget on their website. The widget simply says “Powered by Intercom”

Durable, scalable sources of new users are built on growth loops

Big Insight

At the core, growth marketing takes the question of “how can we get users”… and approaches it like an engineer would. The challenge is to build something scalable, durable, and automated. It’s not longer about cool creatives or profitable ad campaigns like in traditional marketing—you need to build a machine (or process, or system, or whatever you want to call it…) to bring in new users, virtually on autopilot.

This is done through loops. One cohort of users today… needs to bring in another cohort of users, tomorrow. And then that cohort needs to brings in the next cohort, and on and on… in an infinite cycle that creates new customers at every turn.

There are over 25 different such loops, and each of them can apply to different kinds of products and businesses. But let’s take two examples, to get you going…

USG-SEO loops
Products like Yelp or Reddit execute on a USG-SEO loop: users create content, which gets ranked by Google (mostly for long-tail keywords), and that content brings new users into the platform, so the loop repeats. User-generated content forms the beating heart of this machine.

“Powered by” loop
You know that Intercom widget on millions of sites, don’t you? Whenever a company uses Intercom, they expose their live chat widget on their website. The widget simply says “Powered by Intercom”, and brings new users in touch with Intercom.

Growth loops work for both venture-backed companies and lone ‘digital nomads’, operating a lifestyle business from Bali…

And I can know, because I do just that!

For me, this journey started when I had lost my previous startup. I was living in paradise, but I felt like a failure. While living in Bali was fun, it wasn’t a sustainable solution without a business that earns money.

So I became a student of growth

The few elite marketers that actually know how to build billion-dollar startup companies… they approach the question of “how to get customers” profoundly different than what any marketing guru ever talks about…

So I did what they did. I started messing around with the things they do: I tested the way they structure their funnels. I “reverse-engineered” the way they build traffic systems (called “growth engines”). I started applying their ruthless testing and prioritization regimes.

After a while I started to notice their channel strategies. The psychological triggers they pull. The copywriting.

But I always had one simple objective in mind…

“Can I turn their strategies into something that a single entrepreneur like me can execute?”

• Can I find a framework that works to get my first 100 customers (rather than 10 million customers like *they* talk about)?
• Can I simplify it, so it’ll work for eCommerce, and SaaS and mobile apps… all the same?
• How can you apply their onboarding strategies, if you’re A) not a developer and B) strapped for cash?

And so on. I was experimenting, testing and writing notes.

What I found was a simple, 6-part framework that I could easily execute against. It was practical, simple and focused. It fits on the back of a napkin.

You’ve seen the outline before…

When I saw that it was working for my own two companies, I got curious if it would work for others, too. That turned into a few consulting gigs, and…

The results were extra-ordinary

As a growth marketing consultant, I was able to help 4 startups scale incredibly well. All within less than 2 years:

• One company raised $20MM+ in funding
• Another company got acquired
• A yoga studio quadrupled revenue with my help
• Two more companies achieved profitability, and kept scaling

Of course, those consulting gigs paid incredibly well. I was doing all the work while sitting in Bali or traveling the world… yet the results kept rolling in.

I started to document everything. To create a “playbook”. Friends started using this system too… and they got excellent results. Today, that 6-part system has turned into our flagship product, called Double Elite”. It’s a premium offering, that every entrepreneur can us himself, to learn these skills.

So, I want to introduce you to something exciting…

A fast-paced video course showing exactly how to build the growth systems that bring traffic, users and revenue on autopilot…
… and grow your startup bigger, better and faster

Become a confident growth marketing practitioner. Follow our exect step-by-step execution, and drive explosive user growth:

Module 1: Growth Strategy

• Foundation of the growth loops architecture
• Module 2: Sales Funnels
  Design sales machines that work on autopiloModule 3: Growth Engines
  On acquisition & driving trafficModule 4: Copy & Conversion
  The magic sauce to conversions
• Module 5: Retention
  Advanced onboarding and retention
• Module 6: Advanced Strategy
  Become a growth strategist

Look over my shoulder while I break down these systems for you, show you how they work, and help you create your own.

With that said, let’s dive straight into it…

Module 1

Growth Strategy

Where we lay out the Foundation of the Growth Loops Architecture

Systems: 6 pillars of Growth

Struggling to acquire users effectively? Learn the basic 6-step framework to unlock virtually unlimited growth opportunities…

2

Focus & Clarity

Marketing can be daunting and intimidating, or simple and focused. Strong growth processes help you execute with focus & clarity.

3

Crafting your Growth Strategy

Identify your proper channel and engine (outbound, inbound or product-based). Execute coherent growth strategies as you scale.

Module 2

Sales Funnels

Design Sales Machines that work virtually on Autopilot

Build Automated Selling Machines

Once you see the whole picture, you’ll understand intuitively where funnels fit in. Learn to think like a “funnel architect”.

2

Nurture & Convert on Autopilot

Growth marketing is about building systems, rather than being a slave to your business. Learn how to take yourself out of the picture.

3

Use our Proven Funnel Blueprints

Fast templates that you can use over-and-over. Identify which one matches your business… and have a simple structure that you know will work.

Module 3

Growth Engines

Build Growth Engines, The Core of Your Growth Strategy…

Master Traffic & Acquisition

Drive traffic & leads through growth engines. Learn step-by-step blueprints for Facebook ads, outbound lead gen and content-based engines.

2

Scale Through Automation

Once you’ve seen a first growth engine, we’ll “connect the dots” and give the meta-blueprint that you can apply across any other channel.

3

The Architecture of Growth

Broken down over 5 different steps, learn everything from concepting, to A/B testing, tooling and scaling. A very practical module.

Module 4

Copy & Conversions

Magic that drives sales. Learn Once — Benefit Forever

The Keys of Hypnotic Storytelling

Story is the core of what drives emotions & conversions. I’ll show you how to use stories to effectively drive sales.

2

Craft High-Pulling Sales Flows

Structure drives everything. In fact, I use a simple set of 4 skills to consistently produce weapons-grade persuasion copy…

3

Writer Better, Faster

Avoids “writers block”, and write copy that’s twice as good, twice as fast!

Module 5

Retention

Close Your Growth Loop — Unleash Engineered Virality…

1

Close Your Growth Loops

Retention & onboarding close out your growth loops efficiently. They are the backbone of stable, durable growth.

2

Build an Ambassadors Army

In the end, growth relies on turning cold leads into happy power users. To strengthen retention is to strengthen growth.

3

Increase Profits & Unlock Scale

Learn simple frameworks like the “Magic Moments Map” for swift & simple execution of both onboarding & retention strategies.

Module 6 (PRO)

Advanced Strategies

This ‘Strategic Module’ Deepens Your Expertise as a Growth Strategist…

1

Become a Growth Strategist

Learn intermediate & advanced growth strategies. Lead a scaling growth team with confidence.

2

Accelerate Across Channels

Data & analytics become your allies. Once you’ve hit your stride, learn to increase cadence & tempo.

3

Drive Explosive Product Growth

No matter what market, you lead growth efforts with focus & clarity of vision. Bridge high-level strategy and practical execution.

Inside this module

Bonus

Bonus Materials & Resources

This course represents a clear & consistent framework to fully implement growth marketing in your business. To help your execution, each module comes loaded with supportive assets, step-by-step guides and other resources. Get access to:

• Video Case Studies — 14x, focused on practical execution
• Execution Manuals — 7 high-quality, step-by-step PDF guidesWorksheets & Exercises
• Swipe Files
• Treasure Vaults
• Personalised Support (!) — 365 days, from Pieter personally
• 1-Year Guarantee (!!) — Full money-back guarantee for any reason (updated from 30-days to a massive 365-days!!)