Kevin Hogan – The Science of Influence 1 + 2

Research Strategies & Sequencing Information

Including recent research, this 13-hour program has all the latest strategies and sequencing information for influencing others. It’s unlikely you have heard or read any more than perhaps 15% of the material covered in this home study program and yet without this material it’s almost impossible to predictably influence others.

1. Universal Principles of Influence in Business and Relationships
2. The Omega Strategy
3. Mastering Omega Strategies
4. Framing Techniques and Strategies
5. The Keys That Unlock the Doors to Their Mind
6. The Laws of Influence: Applications
7. Mastering the Laws of Influence
8. The Guarded Secrets – Confusion, Amendment, The Dominant Value and Strategic Framing
9. Mastering the First 30 Seconds / Making Incredible First Impressions
10. Proven Strategies and Techniques that Get to Yes!
11. Metaphors and Emotions that Successfully Change Behavior
12. Utilizing the and Projection to Change People

The ability to influence, the psychology of persuasion, the science and practice of persuading others to your way of thinking is the single most important factor in success; in business, management, in a professional practice, in maintaining intimate relationships and obviously, in selling. Every useful communication involves persuasion. You want to become an expert in social influence. You DO want to win friends and influence people. You want your message to be accepted and acted upon. Period. Without effective persuasion techniques and finely honed influential skills can any of this be possible.

What makes the Science of Influence different from every other program about persuasion? This material is fresh, potent, tested, and has nearly all of what you will discover is new! There is no rehash of past salespeople or scholars. This is the culmination of years of selling synthesized with the last five years of academic research into compliance gaining, persuasion and influence. No one has a program like this designed for you. Guaranteed.

In Volumes 1-12, you are going to learn incredible new tactics for defusing resistance and overcoming the knee jerk response of people that say “no.” Unlock the mystery of the “freedom of choice” and how critical the number of choices a client/customer has are going to impact her decision to buy from you now!

• Specific techniques to get beyond “no” in the most difficult situations.
• How to design frames that influence and recognize those that do not.
• How to dramatically increase your chances of “yes” in every single meeting.
• Hypnotically enter another person’s mind and reshuffle their deck!
• Learn the exact presentation order for your product, solution or idea when proposing it.

Start to reap the rewards of becoming a master of influence while you study in the privacy of your home!

• Learn exactly how just a few words can cause someone to save or sacrifice lives when presented with the SAME information.
• Discover which of the desire to gain or the fear of loss is TRULY the far greater motivator and how to harness that power in your persuasive messages.
• Unlock the mystery of the “freedom of choice” and how critical the number of choices a client/customer has are going to impact her decision to buy from you now!
• Find out how to generate more sales and get more clients by creating the perception of ownership (of your product, service…or you!) in the client’s mind.

• Strategies that overcome resistance and induce anticipated regret for maximum results!
• Physical appearance and personal awareness in the influential process.
• Discover how skeptical and non-skeptical people perceive and respond to persuasive messages in a VERY different fashion. (Hint: If you don’t know this information you will automatically lose almost 1/4 of all of your encounters.)

Many of my guarded secrets have been carefully laid out with many real life examples and specific frames created, using questions and statements. You will have a complete understanding of how to actually implement all of these skills in your life, your relationships and career.

This is just the beginning. In the Master’s Course, you’re going to find out how to change people’s perception of you in an instant. Unlock the secrets of charisma, personal magnetism, and generating enthusiasm for you, your product, idea or service. Best? you’re going to learn how to get people to help you make the “sale” for you!

• Raise your Charisma Level in ONE DAY with these simple tools.
• Discover that many people believe and form opinions about things that aren’t real…and how this makes influencing them with something tangible far easier.
• Learn how to use the “Celebrity testimonial” when you don’t know one!
• Here is 1 KEY factor in making your client’s decisions permanent!
• Discover the secret of generating a compulsion in your client to hire you.

These volumes contain some of Kevin’s most closely guarded secrets. In fact, he reveals 3 specific business building persuasion techniques that he has ONLY shared with major corporate players paying large sums of money! Specifically these include The Amendment Technique, The Price Point Factor, and The Dominant Value Elicitation.

• Find out how to cement a YES response combining Conformity and Time
• How to price a product or service so it is compelling.
• How to frame pricing so that people believe it to be the RIGHT price.
• How to specifically use Hypnotic Confusion in influential messages.
• Determine what factor sells your product/service when it’s considered the same as others.
• How to frame your message so people easily say, “YES”
• How to rapidly elicit their values so you are virtually guaranteed to hear, “yes!”

• The 1 Question that someone MUST say “Yes” to every time!
• The most important aspects of synchronization and modeling.
• What doesn’t work in gaining compliance once you have a relationship.
• 7 powerful strategies for developing your credibility.
• The most common mistakes people make in building credibility.