Jason Connell – In Demand Speaking
Price: $42
Archive: http://archive.is/1r6JC#selection-143.11-147.121
In Demand Speaking
Why are Other (Less Talented) Speakers Getting Invited to Tons of Conferences and Companies… But You Aren’t?
- I told myself that professional speaking is all about luck more than anything else.
- I told myself that I needed to work on my marketing, write a book, or get the media to pay attention to me.
- I started worrying that my topic was too narrow.
- I feared that I wasn’t truly an expert.
- And I told myself that if I were a real speaker, gigs would come to me.
- I had worked tirelessly trying to build my speaking business.
- I had cold called, attended awkward networking events, given free speeches, and tried to market myself as a speaker with almost no success.
- I had destroyed my health, my relationships, and my sense of self-worth.
- And in all that time, I managed to make a grand total of $4,500 – not even enough to cover rent and food, meaning that I’d also drained my savings.
- He felt dejected.
- He worried that people didn’t respect him.
- His finances were getting tight.
- He wondered why he couldn’t manage to close deals (especially the big ones), and why he wasn’t being hired to work with large audiences.
- I helped him pick a speaking topic and position it so that buyers would be interested in chatting with him.
- I taught him how to generate leads.
- I showed him how to manage sales calls.
- I helped him create an amazing customer experience.
- Clients with budgets and large audiences will start seeking you out.
- Fans who saw you speak will flood your inbox, thanking you and explaining how you impacted their lives.
- Deals will close quickly because the people you’re talking to will want to hire you – you’ll no longer need to “sell” them or convince them that you’re worth it.
- If you want, you’ll be able to string together a series of speeches and go on tour.
- Call them after your speech to make sure they were happy with your work. If they weren’t, offer a refund. If they were, ask if they know anyone else who might be interested in working with.
- Stay in touch even when you’re not working together or on tour. The more your clients like you, the easier it is for them to hire you and make referrals.
- Most of all, work really hard to delight your audiences. Set the bar for your speech high and then leap over it. Take the people who hung around after your speeches out for drinks, and pick up the tab. Respond to the fan mail you get and make your speeches interactive and playful.
- Pick a topic that you’ll love while ensuring that there’s an active market for your topic. My first speech lost thousands of dollars because there was no market for it. My second speech made hundreds of thousands. The difference? I chose a much better topic the second time around.
- Setup your marketing system. There are a few marketing pieces – like testimonials – that make a HUGE difference to buyers, and we’re going to double down on them while avoiding the tactics that waste time and money (like videos and social media).
- Figure out how to price yourself so that you can enter a market competitively, and then quickly raise your rates. In most cases, emerging speakers should be charging $2,500 + travel for their first five speeches, and then raise their rates shortly after that.
- How to create a world-class customer experience that leaves your clients delighted (and excited to hire you again and again)
- How to generate referrals and hot leads at every speech
- The difference between a $2,000 speech and a $10,000 speech and how to position yourself so clients expect to pay you handsomely for your time
- How to quickly form deep connections with your audiences.
- You just want to become a better speaker. This course covers the business of professional speaking. If you’re looking for a course on being a better speaker or how to be confident on stage, this isn’t for you.
- You’re looking for a magic bullet that will just make speaking gigs appear in your inbox without any effort on your end. With In Demand Speaking you’re signing up for a clear, step-by-step process for building a professional speaking business. While I think this process is the most simple, straightforward system that exists, it will still require you to follow along and do a bit of work on your end (though not more than a few hours a week).
- If you’re not psychologically ready to work in the public eye. Honestly, most people aren’t. It’s a lot of pressure and travel. It will make your life very different from your friends’. Most people don’t want the spotlight. That’s cool. I get that. Just pause and consider whether or not speaking is right for you at this point in your life.
- You know you want to be a professional speaker and want expert guidance while you build your business
- You’re already a working speaker, but you want to make more money, do more gigs, or both
- You’re looking for clear instructions for how to build your business, complete with all of the sales templates, phone scripts, and other goodies that will make the process as easy and fun as possible
- You’re able to dedicate an average of 2-4 hours per week of focused attention on building your speaking business
- Sell coaching and consulting services, books, courses, retreats, workshops, and more
- Generate leads for paid speaking (fair warning though: unless your intentional, free speeches will never turn into paid gigs)
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42.00
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