DigitalMarketer Workshop – Craft A Pillar Blog Post That Sells
Price: $295
Archive: https://www.digitalmarketer.com/workshop/how-to-write-a-pillar-blog-post/
Craft a “Pillar” Blog Post that Sells
Let’s create an engaging & entertaining blog post that establishes your brand as an industry authority and converts ice-cold prospects into red-hot buyers
Here’s What We’ll Create Together
In this workshop, you’ll leverage content marketing expert Russ Henneberry’s secret step-by-step formula to create a blog post that builds awareness, drives leads, and (most importantly) generates sales… automatically and predictably.
- Follow an easy, step-by-step process to create an entertaining piece of content—one that people want to read, and more importantly… one that sells
- Leverage tools you can use to quickly produce engaging blog posts (including 2 templatized, fill-in-the-blank worksheets to streamline the process)
- Learn the fundamentals of content marketing—how to seize your audience’s attention, how to hold onto their attention, and how to establish your brand as an authority that your new audience can trust
- Answer “3 magic questions” to easily write your brand new, flagship piece of content and establish your brand as THE AUTHORITY in your industry
- Peek behind the curtain at DigitalMarketer’s biggest, most successful blog posts so you can model our strategy to build your own
- Discover how companies like REI, Glassdoor, and Charles Schwab leverage “pillar” posts to generate MILLIONS of leads & customers, PLUS…
- Learn DigitalMarketer’s tips for crafting your own winning blog post, along with some quick & dirty methods that will work for you (even if you’ve never written a blog post in your life)…
…By the time we’re finished, you’ll have a fully customized flagship blog post that builds trust with brand-new, ice-cold leads and converts them into red-hot buyers of your product or service.
Here’s a sample of what you’ll receive…
What You’ll Learn & Leverage
3 “Magic” Questions That Will Write Your Content For You
Answer the 3 “magic” questions before you ever start writing a piece of content to set your campaign up for success. As long as you can answer these 3 questions you will know how to put together a blog post that establishes you as THE AUTHORITY in your industry and builds a bond with even the coldest of audiences.
A Content Crusader’s Tested & Proven Blog Blueprints
Russ Henneberry knows content. He’s been creating viral, conversions-driven content strategies for companies like Salesforce, Crazy Egg, and DigitaMarketer for over a decade. He’s created 2 fill-in-the-blank templates and audits that make crafting your blog post (and all future blog posts) truly effortless.
In fact, the valuable resources in this workshop will expedite the entire process of crafting a pillar blog post and save you valuable time and money.
Options for Every Business… In Any Industry
Learn the 5 types of pillar posts that are absolutely, 100% proven to generate new traffic, leads, and customers… even in “boring” or “straight-laced” industries. You’ll be able to pick and choose which ones you want to leverage for your business.
And don’t worry… if you’ve never written a blog post or don’t consider yourself a “strong writer,” there are plenty of swipable pieces of content in this training that you can use to create your brand new blog post.
Critical question for every entrepreneur, small business owner, and the talented content creators and marketers that work for them…
…If there was a predictable, step-by-step method for attracting a steady surge of red-hot leads EVERY SINGLE DAY without the crippling “what the heck do I do next?” syndrome and (most importantly) without spending a single dime…
Would you finally feel confident enough to make creating a profitable content strategy your business’ #1 priority?
Well, here’s what you need to know:
First, ordinary content marketers just don’t get it…
There was a time when having a blog was enough, but today (if you actually want to generate free, targeted traffic) you need to do more.
So how do you do it?
How do you build a “machine” that turns content into free, targeted traffic and eventually conversions?
You start with what has come to be known as a…
“Pillar post.”
This is a truly EPIC piece of content that establishes your company as a force in your industry and serves as the foundation of not just your content efforts, but your Marketing strategy as a whole.
It’s that one piece of content that will allow you to:
- Stand up that killer sales campaign
- Enact that breakthrough idea that differentiates your brand from your competition
- Establish your brand as an authority in your industry and a resource that your customers consult when they have a problematic question and need an ANSWER
That sure sounds swell… But how do you do it?
Register for this training to learn EXACTLY how to do just that…
Breakdown
Part 1
Core Concepts of Content Marketing
Learn the core concepts of content marketing, where it fits in the Customer Value Journey (SNEAK PEEK: everywhere), and how you can leverage free, ungated content to drive traffic, leads, and (most importantly) SALES.
Part 2
What the heck is a “Pillar Post”?
Discover what a “pillar” blog post is, the various types, what it can do for your business, and angles associated with successful “pillar” posts from businesses that know EXACTLY what they’re doing. You’ll look at examples from established companies like Salesforce, Charles Schwab, REI, Glassdoor, and many more to get an idea of what your new blog post should look like.
Part 3
Before you press “PUBLISH”
Content Marketing expert Russ Henneberry will walk you through a step-by-step plan for outlining a blog post that aligns your brand with your audience, makes a strong impression, and converts these readers into red hot leads. You’ll choose a topic, angle, and type of blog post that best suits your business… then you’ll actually write it!
Part 4
Take Action and Optimize
Before you “ship” your epic new blog post and publish it for the world to see, you’ll leverage Russ’ proven “quick and dirty” tricks for SEO and paid media optimization that will ensure as many eyes see your glorious new piece of content as possible. This is where you’ll identify media opportunities (images, videos, etc.) and really dress up your post and get it ready for the world.
$295.00
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