DigitalMarketer, Justin Rondeau – Analytics and Data Mastery
Price: $495
Archive: http://archive.is/KJ4ie
At Last, You’ll Have A Powerful Analytics Dashboard That Will Help You…
Make Smart
Business Decisions
(HINT: The process looks something like this…)
- “Why has our average order value dropped, and what can we do to fix the problem ASAP?”
- “Which blog topics are bringing us the most engagement and leads?”
- “How can we find out what are people saying about us online (without reading through thousands of comments every day)?”
- “Where should we put our advertising budget to get the best results? And should we be spending more, less, or the same?”
- “Why did our last email promo perform so well, and how can we recreate that success in our next send?”
There Are 4 “Lenses” Through Which You Can Look At Your Data
FACT: Without Data Analysts, Business Owners Are Flying Blind
- The exact same strategies we use here at DigitalMarketer to collect data, analyze it, and make smart data-driven decisions about our business
- How to build a complete analytics dashboard that reveals the overall health of your company in one glance
- Why it’s essential to remove outliers to avoid misleading data so you don’t make bad decisions (along with the exact formulas to do it)
- How to calculate the lifetime value of a customer (this is ESSENTIAL if you want to know how much you can afford to spend to acquire new customers at a profit)
- An 8-step flowchart that shows you an easy, step-by-step process for turning raw numbers into meaningful actions
- How to set up full-funnel tracking so that you can immediately plug any leaky buckets in your systems and optimize the steps that will generate the biggest results
- Why you MUST contextualize your data to make sense of it, and how to use “The Analyst’s Toolkit” to find out what’s REALLY going on in your business
- How to measure customer satisfaction using metrics like refund rate, churn rate, and our custom-built membership retention report
- Why you should be tracking the banner click % for each blog post to measure how well it creates interest in your product or service
- How to keep a finger on the pulse of your audience using Reputation Score and a Qualitative Trend Report
- How to track visitor recency and use it to gauge the effectiveness of your company’s branding efforts
- The “Retargeting Naming System” that makes tracking your funnel performance super simple (this is the *key* to diagnosing the health of your entire sales funnel)
- How to identify the critical 3-5 data points for YOUR business (no matter the size), how to track them, and how to use this data to actually generate more leads and sales
- How you can use digital analytics to measure the impact of your company’s OFFline marketing (this will really impress your boss)
- How to accurately track your all-important monetary metrics including sales, average order value, and revenue per visitor
- How to identify which traffic sources are most valuable to your business (using our custom-made UTM Parameter Builder)
- Why you can’t rely on averages or aggregates, and how to drill down to meaningful specifics instead
- How to analyze the performance of each channel in your marketing so you can make intelligent decisions about how to scale your business
- What “Cohort Analysis” is, and how to use this advanced tool to learn more about the true value of your membership program
- How to measure your share of search to compare your company’s performance against your competitors
Are You A “Doer”…or Just a “Talker?”
(or…Why You Might Want To Get Certified)
What You’ll Learn In This Course
Metric Categories
The Data “Lenses”
Convert Raw Numbers
Top Traffic Sources
What You’ll Get:
- The Analytics & Data Mastery Course
- 7 Core Modules
- 72 Video Lessons
- 11 Handouts
- 7 Quizzes (one for each module)
- A badge designating you as a Certified Analytics & Data Specialist that can be hosted on your website, email signature and LinkedIn profile
- A digital, printable certificate suitable for framing
- Status and recognition as a Certified Analytics & Data Specialist
$495.00
$62.00
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