After taking this course, you’ll:

• Prioritize your marketing efforts – Use frameworks to identify the important initiatives to focus on in a sea of options.
• Make a tangible impact – Learn how to organize marketing experiments and measure results.
• Earn respect and recognition from management – Gain a greater understanding of stakeholder roles and how to communicate effectively.

Knowing marketing strategy makes you more valuable

No matter your role, Marketing Strategy is an invaluable business skillset. As a strategist, you’ll be leveling up your leadership abilities – you’ll become a key team member who can provide focus, guidance, and clear communication across yout organization.

This course is essential for you if …

• You want to advance your career and start taking on more leadership roles.
• You’re looking to join a startup as a first marketer or head of marketing, and starting from scratch.
• You want to feel confident pitching and discussing new strategies with your marketing team and during interviews.

This course is NOT for you if …

• You’re unwilling to challenge yourself, or expand your logical and creative thinking outside your comfort zone.
• You can’t move quickly. Rapid iteration and fast learning cycles are the key to success in marketing strategy.
• You’re not ready to own your results. Taking responsibility for business-critical decisions should be something that excites you.

This course is for junior to mid-level marketers who want to understand, contribute to, and eventually lead strategic marketing initiatives. The course starts with the beginner in mind, showing you how to start thinking about marketing strategy and apply it at your own company.

Enrolling students should have a basic foundation in B2B marketing, including concepts like buyer personas, campaigns, and sales, plus an understanding of the most common tools used by marketing and sales teams.