Caitlin Schlichting – 6 Figure Marketing Consultant
Price: $1497
Learn How to Earn 5-Figures a Month as a Digital Marketing Consultant in Just 8 Weeks
Discover The Secret To Earning a 6-Figure+ Income As a Marketing Consultant
& Build Your Own Digital Marketing Agency
(even if you aren’t currently a digital ad expert!)
Discover How You Can Make Over $200k in your First Year as a Lead Generation Consultant Working LESS Than 30 Hours/Week
Get Certified as a Lead Generation Expert
My program will show you how to get low-maintenance, high-paying clients and give you the blueprint for exactly what to charge, what services to offer and how to fulfill those services in a way that gives you more time freedom, all while making more money than you ever have before.
Are You Struggling To Make Ends Meet as a Consultant or Freelancer?
Stop Hustling to Get Clients & Let Them Come To YOU.
Here Are Just a Few of The Things You Will Learn with the “6-Figure Formula for Marketing Consultants” 8-Week Program:
- How To Get More Clients – using my proven strategies and put your prospecting efforts on autopilot
- What Types of Clients are the BEST Types- getting high-end clients that actually want to pay you what you’re worth
- How To Properly Price Your Services for maximum profitabilty (hint: I’ll show you how you can demand premium prices for your work)
- How to Master Google AdWords-for your niche and streamline account setup and management
- How To Create Facebook Ads for clients that actually work
- How To Position Yourself as an Expert in your industry or niche
- How to Pick the Best Niche to offer your services to
Are you tired of not being able to prove your value or show ROI to your clients?
Use this course to learn skills that will allow you to become a more in-demand digital marketing consultant or agency with the ability to generate trackable, high-ROI services for clients where you are focused on getting them bottom-line results, rather than promising vague returns like “brand awareness” or “engagement”.
This program will map out every detail of how to create your own digital marketing company from scratch.
You’ll be well on your way not only to becoming an expert digital marketing consultant that can command premium prices, but also to a lifestyle that you will love, with the freedom and flexibility to do the things you want to do when you want to do them.
Go from struggling freelancer to highly paid consultant in just 8 short weeks.
Many businesses are frustrated with traditional marketing agencies or social media agencies that aren’t able to show concrete returns on their clients investment. They are searching for digital marketing experts who can help them with generating leads online in a way that is not only effective but extremely profitable for their company.
COURSE CURRICULUM
How The Program Works
Consider this your “map” or “blueprint” that literally walks you through every single step starting from GROUND ZERO all the way to having a six-figure consulting business.
MODULE 0 (course intro)
Pre-Course Prep
- Course Welcome & Introduction
- Setting Yourself Up For Success
- Getting Organized and Pre-Course Prep
MODULE 1 (week 1)
Finding Your Niche
Finding the right niche can be a daunting task, and one that shouldn’t be taken lightly. In this module we walk step-by-step through the niche selection process using my proven Niche Discovery Method.
- How to Pick a Niche – Understanding how to identify the BEST Types of Clients to Go After
- Niche Discovery Method – Learn how to use this unique method to literally gather all the messaging you will need for your own niche sales funnel
- How to Do Keyword Research and ROI projections for your niche – Use our custom ROI calculator to determine whether your niche will be a profitable one
- Onboarding Clients – Use our done-for-you templates for onboarding your clients without endless communication asking for everything you need.
MODULE 2 (week 2)
Client Landing Pages, Analytics & Tracking
Analytics and conversion optimization can be overwhelming. I will teach you exactly what you need to know to get amazing results for yourself and your clients! I will also show you how to create landing pages for your clients that convert more visitors into customers for their business.
- How to Create Amazing Landing Pages for Your Clients – that will get them more business and make you look like a rockstar! We’ve also thrown in landing page templates so you don’t have to create them from scratch.
- Understanding Conversions, Tracking & Conversion Optimization – this is a BIG deal, and I’ll show you why and how to master it
- Google Analytics Foundation Training & Other Performance Tracking Methods
- Bonus “Done For You” Client Landing Page Template – use our template to plug-and-play and use it for your own client campaigns!
MODULE 3 (week 3)
Facebook & Other Social Media Ad Platforms
Social Media advertising is huge right now. Specializing in these services will allow you to take advantage of a huge growing market! And I will give you everything you need to get started.
- Deep Dive Into Facebook Ads – How to create Facebook ad campaigns that convert for your high-value clients.
- LinkedIn Ads – When to use LInkedIn Ads (and when not to), as well as proven techniques and strategies that work for your niche.
- Pinterest & Twitter Ads – How to run a successful campaign on Pinterest & Twitter for high value products & services sold by your niche clients.
- Choosing the Best Platform(s) for Your Clients – Your niche clients have specialized needs. That is why you specialize in helping them. I’ll teach you how to choose the best platform(s) to see real results for them.
MODULE 4 (week 4)
Google AdWords Foundation Training – “The Basics”
Google Adwords management has been my bread and butter service offering from the beginning. It is an in-demand, specialized skill that will set you apart from other consultants and agencies.
- Google Adwords Basics – Quick overview of the basics of Google Adwords specifically relating to building and running campaigns for your high-value niche clients.
- Relationship of SEO & PPC– I’ll show you how to make these two things work together rather than arguing one is better than the other.
- How to Write Good Ad Copy (plus ad templates so you can just copy and paste!)
- Adwords Tips & Best Practices – Learn about how to avoid common mistakes when it comes to running Adwords campaigns for niche clients.
- Custom Audience and Retargeting Training – This is one of the most powerful features of AdWords. When working with high-value clients, it is important not to overlook this training.
- CPA (Cost Per Acquisition) Concepts and Strategies – A more advanced strategy that works best with clients selling high-ticket items or services.
MODULE 5 (week 5)
Running Successful PPC Campaigns/Mastering Adwords
This week we’ll be taking a deeper dive into AdWords so you can “wow” your potential clients with advanced concepts and strategies that will help them grow their business.
- Adwords and PPC Strategies – Specifically aimed at helping your high-end niche clients.
- Live Demo Walkthrough of a New Client Campaign Setup – Watch me as I set up a brand new account and campaigns for a high-end, niche client step-by-step from scratch
- Advanced Conversion Tracking Strategies – How to set up advanced conversion tracking, including Dynamic Call Tracking & Offline Conversion Tracking, on your client’s account to better track ROI
- How to Audit an Existing Client Account – Live demo video of how to take over an existing AdWords account and drastically increase its overall performance
- Bonuses: Done-for-you campaign templates, setup checklists & negative keyword lists
MODULE 6 (week 6)
Servicing/Account Management
This is where I teach you all about my system of how to streamline the processes of time-consuming repetitive tasks like reporting and client meetings. Out of everything in this course, this is the “secret sauce” that allows you to grow and scale.
- Campaign Monitoring & Management- Nothing will sink you faster than doing a poor job managing existing clients. I will teach you my system how to do it without sinking all your time into it.
- Reporting & Analysis – Reporting and analysis can me a major time killer if you don’t have a system for it. Don’t worry, I will show you how I have simplified the process.
- Client Communication – We have all had the client who is constantly on the phone with us. I will teach you how I communicate with customers to minimize time spent on calls and meetings & maximize results.
- Tools/Resources to Make The Process Easier – There are thousands of tools out there. I will share with you my must-have tools & how I use them to make my business more manageable.
- Managing Expectations- Maybe the one biggest timer saver I have come across is managing client expectations well. I will teach you exactly what I have found that works for me.
- Documenting Success- Proving your success is sometimes a big deal to potential clients. I will teach you how to present your successes to attract the most clients.
- Client Retention – How to keep clients around to build your recurring revenue, which allows you to work less and less over time!
MODULE 7 (week 7)
Branding & Establishing Yourself as An Expert
Branding isn’t everything. But it is important to have an identity and be credible to potential clients. In this module I will walk you through everything you need to build a credible brand without taking months to do it.
- Branding Yourself and/or your agency/company
- Establish Yourself as An Authority in your niche
- Creating an “expert brand” for yourself as a digital marketing consultant
- Proper positioning through your website, FB page, and other online properties
- Optimizing all your social media pages and profiles for conversion
MODULE 8 (week 8)
Creating Your Own Sales Funnel To Attract Clients
Getting clients can be hard. Getting the right clients can be even harder. I will walk you through my favorite prospecting strategies – in detail – and teach you about what not to do. I will give you the exact system that has made me so successful.
- Strategies for Getting MORE of the right kind of Clients
- Prospecting for clients with LinkedIn, Facebook & Google (on autopilot)
- Agency to Agency Strategies – Templates included, guides and pricing structures for your “white-label” services
- Speaking/Events/PR
- The Biggest “Growth Killers” and How to Avoid Them
- “Done For You” Client Sales Funnels to get new clients in any niche
- New Client Acquisition Webinar Strategy – Webinar and Presentation Template Included
- How to Properly Price & Structure Your Services – pricing sheets and templates included
- Putting Together Killer Proposals – in under 30 minutes using our proposal templates
Bonus Module
Outsourcing Fulfillment, Hiring & Beyond
Once you’ve mastered the basics of online advertising, then you will be able to move on to different strategies like outsourcing to further streamline the delivery of your services..
- How to Find Contractors to Deliver Account Setups & Management- If you truly want to scale and build a big business, then this module is for you.
- What Pieces to Delegate & What to Keep In-House – There is a proven formula for a successful outsourcing strategy. If you outsource the wrong pieces, you could be left with a disaster.
- Put the Plan Into Action – Take all the pieces you have already learned and put them together as you build your first campaign for your test client!
- Extended Q&A and Support – Working through things usually creates a lot of questions. I will have an extended Q&A to make sure I answer everything you may be curious about in week 7. I’ll also be spending this week doing some one-on-one work with all students to help in areas that you are struggling with.
Get Caitlin Schlichting – 6 Figure Marketing Consultant immediately
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