Brian Bozarth & M.A. Marketing – Complete 2020 Marketing MASTERCLASS for Startups and Leaders

Brian Bozarth & M.A. Marketing – Complete 2020 Marketing MASTERCLASS for Startups and Leaders

Price: $200

Knowing WHY and WHEN to perform certain marketing tasks is the million dollar question for most businesses.

Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work.

That’s the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.

Think about it – no more guessing or assuming. You will be able to inform others and act personally based on the correct information!

Three reasons to take this course:

You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).

You can ask me questions and see me respond to every single one of them thoughtfully!

What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.

There are plenty of people who can teach you shortcuts and fast tactics.

This is a course for people who are truly willing to understand marketing strategy. A course for people who would rather do it right than hustle and hassle people. Once you work your way through these 200 lessons, your strategy will become more clear, your empathy will deepen and you’ll begin to see the market as it is, instead of merely wishing it to be what you want. You will have your own complete marketing playbook!! No more guessing.

The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.

In Session 1 we will focus on Building Your Model.

As you may know, more and more marketers are constantly under pressure to justify their marketing effectiveness, prove ROI, and create efficiency at scale. Since most marketing today is digital marketing, all the digital tools available make this task easier.

To do this well, every brand should have a model for how they track consumers from anonymous visitor all the way to loyal customer and promoter. The goal of building a model is to ensure that you have a way to track and measure every primary step a consumer takes during the buying journey. Without a model you will simply be guessing at which marketing tasks will be the most effective.

The benefit of having multiple models of historical numbers is that you are then able to build out future scenarios by which you can more accurately gauge ROI, create efficiency at scale, and identify opportunities for marketing activities on each channel.

Session 2 – The Belief Framework.

The Belief Framework is really the core, the foundation that pulls all the other sessions together.

In modern marketing, we must come to an understanding that different people have different bel