Anna Dahlström – Conversionxl UX For Marketers

Anna Dahlström – Conversionxl UX For Marketers

Price: $499
Archive: right now!

Increase the effectiveness of your marketing efforts by understanding your users better

You will learn how to apply UX methodologies and a user-centric mindset to your marketing strategy. With hands-on exercises alongside expert instruction and guidance, you’ll be well-equipped to put your learnings to practice immediately.

In just 8 sessions, you’ll be able to…

• Have a strong foundation of UX, and understand where it sits in an organisation and process.
• Demonstrate the value of UX and know how best to get buy-in for on tools for understanding and defining all aspects of an experience as well as for marrying user and business needs. This lecture will cover what customer experience maps are, look at a few examples and walk through how to use and work with them as well as how to practically go about creating them.

  CLASS 4

  How to: user journeys

  The fourth lecture will take a closer look at different types of user journeys, how marketers and CROs can use them to both define future, asses and optimize the experience of existing and new products and services. After taking a look at a few examples this lecture will walk through step by step how to create them as well as provide you with a basic template that you can use as a starting point.

  CLASS 5

  How to: information architecture & content strategy

  This lecture will provide an introduction to Information Architecture and Content Strategy and walk you through what to consider as well as how you can utilize other UX tools like personas, user journeys and experience maps for defining what content should go where and when.

  CLASS 6

  How to: wireframing

  The sixth lecture will focus on wireframing and cover low to high fidelity wireframes, the connection to prototyping as well as tips and best practices for creating your own by walking through some basic wireframe templates that are focused on key pages for marketers and CROs.

  CLASS 7

  How to: user testing

  The second to last lecture focuses on user testing, the different methods and when to do what including how to test when the number of users is low. It’ll also cover the importance of combining qualitative and quantitative data as well as how to utilize the results of user testing including how to prioritize what to do when it comes to improving the UX.

  CLASS 8

  Getting buy-in for right now!
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