Dan Kennedy – Copywriting Mastery and Sales Thinking Bootcamp

• The 2 “grunt work” things you need to do when it comes to writing copy (if you get things wrong—you don’t do things!) — this makes the difference between a successful and failure campaign (30:17)

• The 1 “Magic word” you need to do when it comes to writing copy. People often overlook this and end up ruining their pitch and get pitiful results. (37:58)

• The one thing that most newbie copywriters and marketers ROYALLY botch up that could hurt your sales. (Your prospect is NOT thinking this, so why mention it in your sales letter?). (45:31)

• Why most of what you think is important in copywriting and selling is WRONG…it’s not about “hyping things up” and making HUGE claims as most people will tell you. (47:26)

• The one time that even the best copy written by me will FAIL to sell any products or services (this is no joke—this one thing can save you a LOT of money and time!). (56:21)

• The one thing your ad HAS to have if you hope to get people’s attention—and entice them to read your ad (Nope, it’s not having an awesome headline!). (1:01:13)

• The one thing you must do to get prospects to bond with you. And you have to do it again and again—otherwise your customers will NOT buy from you! (1:03:14)

• How to establish yourself as the “go-to” person in your market so you can obtain instant believability in your copy. This is KEY to melting any prospect’s skepticism! (1:12:15)

Here Are Some More Advanced Copy Concepts
That Will Take You From “Novice” To “Expert” On CD #2:

• The 2 industries you HAVE to study if you want to “get hip” to what’s working in copy and getting people to respond. This is true “detective work”…and could give you a HUGE advantage over your competition! (2:08)

• The one thing you need to absolve your target audience from in your copy. This is the difference between “subpar” copy and copy that REALLY rakes in the dough! (7:25)

• What’s REALLY going on in your prospect’s head when they read your sales message. (Nope, they’re not willing and rarin’ to sit down with extra attention to your sales pitch—no way!). (11:11)

• The 2 emotions that REALLY motivate people. Use this all the time in your copy and your response will SOAR…and forgetting this could leave you writing a “dud” every time you send out a promotion. (12:13)

• The HARDEST sale you can ever make…yet many marketers ignore this—which leads to subpar copy and their sales letter getting chucked in the trash! (14:12)

• The secret to “swiping” and how you can stitch together a pitch from other people’s sales letters and “smooth out the edges” in your next sales letter (don’t worry, it’s ethical if you know what you’re doing!). (21:38)

• How you can get your prospect to get your entire pitch in less than 10 seconds (most people are going to do this…and here’s how you prep your promotion to be prepared for this!). (25:37)

• If you’re going to make a claim, you have to make sure you do this all the time. And if you don’t, you might as well not say anything at all. (Failure to do so just leaves the prospect up to her own devices!). (26:37)

We Delve Into Even MORE Copywriting And Sales Thinking Concepts ON CD #3 That’ll Make You Into A Selling Superstar!

• The secret to forming an “instant relationship” with your prospects in
  your copy. People only buy from people they trust…and this secret “bonding” technique could skyrocket your profits! (9:08)

• How this simple “romancing the stone” technique can build value in your product or service that’ll make prospects DYING to give you money! (11:59)

• The power of story, and how you should implement this powerful selling tool in your copy to woo your customers. (Facts tell, and stories sell!). (28:51)

• The “True believer” story and the “Blackie” story you can use in your copy to build desire in your prospect. Most marketers don’t implement this at all! (34:32)

• The 3-step mailing secrets that raked in a 5:1 return on investment for an insurance agent—one of the most mundane industries ever! (if it worked for them…it can work for you!). (46:03)

• The secrets to getting a swipe file to work for you. I reveal a foolproof system for setting up a swipe file so you can write copy quickly and easily. (1:09)

• The secret about “attack copy” and how you can use it to your advantage without ticking people off (This is a HUGE attention getter.). (1:14)

Here Are MORE Copywriting And Sales Thinking Concepts ON CD #4 You Can Put In Your Arsenal Of Wealth!

• The secret to making claims in your copy and making sure you’re on the right side of the law. This makes sure you’re FTC compliant AND have the most powerful selling piece at the same time! (0:30)

• The #1 simple rule to deciding what elements to put in a sales letter…and what to leave out (It’s quite simple!). (10:13)

• “Quick and dirty” ways to keep your ads fresh and make sure you’re always running a high-converting ad (and no, this doesn’t involve rewriting the whole ad!). (16:19)

• The bona-fide TRUTH about spelling errors and bad grammar (your high school English teacher would be SHOCKED at what I have to say here!). (19:26)

• How one of our members wrote a winning sales letter after his first attempt at writing copy (this goes to show you don’t have to be an expert at this stuff! (36:24)

• What writing copy REALLY is…and how you can exploit this to massive profit. This is something most copywriters don’t “get”…and if you do this, the world is your oyster! (55:56)

• How to determine if your product is any good…or if it REALLY sucks! Copy is only one aspect of the equation—and this little “test” can help you determine that! (1:04:21)

• The difference between “hype” and truth in copy and where to draw the line. This is the key to getting more people to respond…and you have to have it in EVERY sales letter! (1:05)

John Carlton Reveals Even More Copywriting
And Marketing Wizardry When You Listen To CD #5
And Discover:

• How to snap your prospect to attention with the perfect “hook” (this will siphon prospects toward to your message…and they won’t stop themselves from reading!). (1:45)

• Uncover the magic of power words and how they can help you develop copy that hits the heart of the reader…even if you SUCK as a writer! (12:09)

• The secret to writing in a specific pattern to really capture the attention of the reader (do this and you’ll be light years ahead of your competition!). (16:41)

• The #1 way to get your reader to “see” the benefits of the product or service you’re selling, getting them to really picture themselves benefiting from it—if you mess this up you’re screwed! (17:30)

• How to CORRECTLY use features and benefits in your copy…use this and it will fire up the passion in your reader and draw them to the order button! (18:20)

• How to use “drama” throughout your ad to re-capture the reader’s attention…getting them focused back on your message (most copywriters don’t do this…and it could HURT your response!). (18:55)

• When to effectively use slang and strong language to keep your reader engaged…most marketers don’t get this bold…so you have to! (19:50)

• Discover how to move away from the “cold, hard reality” of your niche to the “magic” of it and see a HUGE boost in responses…getting you more money! (24:00)

• The #1 thing that’s the “heart and soul” the heart and soul of any sales letter and how you can use them to gain a competitive advantage in your marketplace. (38:22)

• How to use John Carlton’s infamous “1-2 Punch” in your bullets…taking your bullets to an all-new level of effectiveness (he has never revealed this to anyone else!). (41:00)

Yanik Silver Reveals These Untold Secrets To
Boosting The Effectiveness Of Online Copy On CD #6:

• The #1 super-easy trick that could boost your conversions by up to 30%!…this is a “no-brainer” if you have any interest in getting more sales and profits! (1:15)

• The critical secrets to pumping up online sales letters that cost you nothing additional to do—just tweak stuff here and there–but can increase conversions like crazy! (15:34)

• How to get the biggest bang from your testimonials…if you don’t do this, you might as well just leave them out and hope and pray your promotion will work! (18:00)

• Two VERY SIMPLE tricks that will skyrocket the effectiveness of your online sales letter…getting the reader to stay with you for the whole letter…even if they are distracted with 1,000 things going on in their heads. (18:30)

• How to “hold your prospect’s hand” through the ordering process…almost guaranteeing they’ll finish placing their order (most online marketers don’t do this—and it sabotages their sales!). (30:00)

• When to use “pop-ups” to keep your prospect interested…use this and get more profits from all kinds of traffic—exit traffic and those who buy! (31:30)

• How to effectively turn “looky-loos” into buying customers who, otherwise, would not buy from you. (32:20)

• The #1 secret you can implement right away that makes your customers feel comfortable and secure ordering from you. (36:30)

• The #1 trick to add more money to every single order that’ll put more cash in your pocket (it’s a simple tweak that takes man). (38:00)

• The RIGHT way to do up sells that will entice customers to click the “Add To Order” button, generating more sales and more profits for you! (40:30)

• “Sneak Attack” tips and tricks you can use to increase traffic to your site…use this and you’ll see a major increase in visitors. (46:40)

Dan Kennedy Unveils The Secret
Structure Of A Profitable Sales Letter ON CD #7:

• An INVALUABLE checklist that’ll help you write Profit-Boosting copy…even professional copywriters use this to make sure they don’t miss a beat when writing winning copy! (25:50)

• The absolute #1 secret to being at the top of your niche…know this and you’ll be head and shoulders above your competition! (34:45)

• When to change your Unique Selling Point in order to gain the competitive edge in your marketplace…do this and leave your competitors scratching their heads. (39:08)

• The best-kept secret to opening up a whole new market for your product or service that’ll allow you to expand your customer base in no time. (41:15)

• The #1 secret that will get your customers to tell other people about your product or service…do this and you’ll see a flood of new customers with little or no effort from you! (44:32)

• The truth about businesses that have a loyal customer following…and how you can put those secrets to use in your own business, no matter how big or small your business is. (48:08)

• How to run a successful direct mailing campaign that’ll generate a wave of responses you’ve never seen before (This is what the “big guys” do when it comes to direct mail!). (52:50)

• The 10 types of guarantees you can use to really boost the value of your offer…your competitors are NOT doing this! (55:30)

• How you can craft the absolute BEST offer to your clients, customers, or patients that’ll compel them to pull out their wallet and spend their money with you…all while you make a profit! (1:01:03)

• What to NEVER leave out of your copy – missing this will cause an epic failure…don’t do this or you’ll be leaving money on the table. (1:02:30)

• The SIMPLE way to get the MOST impactful testimonials from your customers…you’ll have more testimonials than you can imagine! (1:05:50)

Dan Kennedy Reveals MORE Untold Copywriting
And Sales Thinking Secrets On CD #8:

• How to use copy to filter out the prospects you DON’T want (do this and you’ll attract only the best leads and not waste time with the “tire kickers!”). (3:15)

• When to use FREE products or services to your best advantage (do this and avoid a lot of trial and error headaches most “other” people have to endure!). (7:48)

• How a good “P.S.” can sum up your sales letter and get your prospect to take immediate action (it comes at the end of the letter, but it could make the sale for you!). (15:23)

• Why starting your own “gossip line” can skyrocket your business (do this and watch others do the selling for you…and here’s how to do it!). (17:00)

• Discover how the really savvy marketers use the same ad to target different niches, saving you time, money, and effort – just “rinse and repeat” this stuff and you’re all good! (18:00)

• How to get your prospect to utter the “magic phrase” to themselves, getting them to pull out their money and become a loyal, buying customer! (22:01)

• Discover Dan Kennedy’s #1 piece of advice on marketing that could be a game-changer for you (implement this and it could be a total game changer for you!). (23:50)

• The QUICK and EASY way to increase your direct mail responses that’ll have you seeing a flood of new customers (it’s like magic!). (24:17)

• The 5 ways to breathe new life into an ad…and to recognize when it’s time to retire it so you can avoid losing bucket loads of money! (26:10)

• One small trick that will help you AVOID destroying 90% of the effectiveness of an ad (most marketers do not know this stuff and make this mistake over and over!). (48:30)

• Actual marketing materials that have been used again and again to bring financial success to the sender (you can just swipe and deploy for yourself – does it get any easier?). (55:00)

Dan Kennedy Wraps Up This Copywriting
Mastery And Sales Thinking Bootcamp On
CD #9 By Revealing:

• The best-kept secret to building credibility with your prospects (do this and you’ll build a loyal “herd” who will buy from you again and again like a broken ATM machine!). (2:00)

• 2 critical elements to personalized marketing…these are secrets big companies paid millions to learn and you’re getting them here (your competitors will NEVER know this!). (6:25)

• The most highly read ad type EVER. Jump on this and you could see a tsunami of profits than the usual “sales letter” everybody else and their dog uses! (8:00)

• The TOP market-related discoveries that the GKIC elite have made (and they share them all with you in this program so you can implement and TAKE ACTION yourself!). (10:00)

• One SIMPLE trick to increase your income with NO extra effort from you – you’ll be kicking yourself because you didn’t do this sooner! (19:50)

• SUPER-EASY upgrades you can make to your online and offline ads that’ll really boost your responses (you’ll be amazed at the gains you get with these simple tactics.). (22:20)

• The BEST way for you to write copy that is really geared toward your customers (it’ll make them feel like you hand-wrote them a letter!). (28:00)

And…the MOST valuable expert tips for writing profit-sucking copy (don’t miss these at the end of the program!)