Conversionxl – Ecommerce Growth Masterclass

There are only 3 ways to grow an ecommerce company: (1) increase the number of customers, (2) increase the average order value (AOV), or (3) increase the average number of purchases per customer.

The beauty of these is that they multiply. A mere 30% increase in each of the three levers, more than possible in a year, doubles the company. 1.3 x 1.3 x 1.3 = 220%.

Topics covered:

• Case study: Karmaloop
• How to find your F, AOV, and C
• The math for your retailer
• The idea of a customer lifecycle
• Overview of the rest of the course

Bill Bain said “your best new customers are your current customers”. Here’s why the best way to grow in 2017 is to spend more on retention . . . and how.

Topics covered:

• Why retention
• The customer lifecycle: common retention tactics
• Biggest opportunity: converting 1 time buyers to 2 time buyers
• Deep dive: email-based re-order campaign

Vista Capital buys companies and executes a set menu to increase their AOV. Let’s steal it. You’ll learn about free shipping, bundling and more.

Topics covered:

• Increasing prices: why and how
• Increasing quantities: why and how
• Using free shipping as a lever
• Bundling
• Advanced tactics

Amazon attributes 35% of its revenue to cross-selling and upselling. Here’s when, where and how they do it so successfully.

Topics covered:

• Cross-selling – when/where/how
• Upselling – when/where/how
• Deep dive: increasing same-day AOV with an email bounce-back campaign

What works in ecommerce isn’t traditional conversion rate optimization… it’s stacking campaigns to create a better mousetrap. You’ll start this 2-part lesson by learning the foundational concepts.

Topics covered:

• Database marketing 101: discount ladders and tripwires
• The Conversion Mousetrap (on-site, email)

Take an even deeper dive into ecommerce conversion rate optimization concepts, including more on: discount ladders, tripwires, on-site messaging, Facebook campaigns and more.

Topics covered:

• Database marketing 101: discount ladders and tripwires
• The Conversion Mousetrap (on-site messaging, FB campaigns)

Master the two main channels that drive all of Shopify’s biggest stores. This week’s focus is on Instagram. How to use and systematize it, example ads and funnels, etc.

Topics covered:

• How to use (and systematize) your Instagram
• Example ads and funnels
• Case study: MeUndies

Master the two main channels that drive all of Shopify’s biggest stores. This week’s focus is on Facebook. How to use and systematize it, example ads and funnels, etc.

Topics covered:

• How to use (and systematize) your Facebook campaigns
• Example ads and funnels
• Case study: Boom (with Ezra)